What is product marketing and how to be successfulAuthor : Mohammad Ali , Founder and CEO of Inventory Software Services
Published : Last Modified :
In shortly, product marketing is a process of messaging and positioning products in the market.
In details, tasks for product marketing messaging and positioning in the market including research market, research customer demands, creating a launch plan, creating launch content, preparing the team and launch and all relational works are called product marketing.
Finally, positioning products in the right position in the market.
Product marketing is an important part of a business in this competitive world. Every business tries to do better. Without properly positioning your products your products sales can't achieve the target.
For properly positioning products in the market here is the tasks list, typically successful products marketers are followed:
Tasks for Successful Product Marketing
Before product launch: Before the product launching product marketers have to do some important tasks to ensure successful products position in the market. Here are the major tasks:
Market research: Market research is the initial and most important task for a product marketer. Acquiring vast knowledge about markets including market demand, market trend and other related knowledge is the base of your all tasks. A vast knowledge about your market helps to find the best policies to be successful in the market.
Competitor analysis: Without analyzing competitor products, their features, policies to market, you can't proper positioning your products. By analysis competitor products and policies, it's easy to find the uniqueness of your product, your highlighting points to attract customers.
Research customer demands: What's customer want? What's they like? What problems are they facing? Finally, what are their demands? Understand the customer's mind, find the best ways to attract them. Understanding customers' demand, their minds and to attract make your policies.
Build relationships: A good personalities of a marketer attract everyone and helps to build good relationships. Good relationships are an important and effective task for all types of marketing, Product marketing is not out of them.
Messaging and positioning: Massing about your launching products news, theirs features in an attractive way and ensure the best positions is an important task of a product marketer.
Teaching out positioning and messaging:Teaching out sale's and marketing teams to prepare for the market, is another key responsibility of a products marketing team. Teach the sales team about the new features and uniqueness of your products, the policies to attract customers and so many rational tips. This discovers a great result after launching products.
Create launch content: Prepare your launch content according to your features, uniqueness, and the analysis of customer minds. Ensure the best contents which can read customers minds, can give the customer demands, finally, can attract customers.
Create a launch plan: Without planning, works are random and random works can't discover a good result. So, design your launch plan. Before designing your plan consider the best ways in the minimum budget but give you the maximum result.
Preparing the team: Preparing your team to get the maximum outputs in the launch time. Teach and train them. See trial performances, conversation with them, find and solve their problems and finally ensure best performances before launching.
Launch: Launching your new products with ensuring your desired positions is the final approach of your pre-launching activities. A great launch is half of your total business success. Without a good launching, it's very difficult to succeed in marketing after launching. A good start means waiting for good days for you.
After the product launch: After launching new products it's important to analysis customers' feedback, creating the plan for developing position and implement in a cost-effective way. Follow the tasks of a product marketer after launching new products:
Research customer feedback: After launching new products, research your customer's feedback, what's their eagerness, their preferences, their complaint and other relational points for developing your next aggressive plan.
Monitoring the performance of the sales team: After launching what's the performance, are they able to generate enough sales, if they can, how to develop them for more sales, if not, what are the problems? Lacks of their skill or product quality. Find out and redesign your next plan.
Research positions in the market: Is your product able to create enough resonance among the customer's mind. Is it get your targeted position in the market. What about the competitor products positions, Their policies in the market and what can you do for the better position.
Create the developing plan: After all, monitoring above all these, create your next plan to develop a position in the market. Continuously developing position is an important part to sustainable business growth.
Implement the developing plan: After designing every new plan, it's important to ensure it's implementation. For a good output, re-prepare your team, train up them to adapt with new technics and policies.
After all, Best efforts from your business position ensure the best outputs in the market. Product marketing is not a one step works, continually developed your policy and position in the market according to market trends. To discover a great result in products you need some skilled product markers, they are the driver of your every effort. Here I discuss the qualities of a successful product marketer.
Qualities of a successful product marketer:
Intelligence: Great intelligence can discover great results in any sector. Why not in product marketing. Product marketing is not possible with the fool persons because it's one of the challenging professionals wherein every step professionals' have to analysis, manage hard situations, find the best solutions, conveniences customers, and finally have to give better performances than the competitors. So, it's important to organize your product marketing team with some intelligent persons.
Communication and convenience skill: The back-end of marketing is so many relationships. So, product marketers have to build good relationships where customers' can trust them. There are various types of customers, all customers are not convinced with the same words. It's important to have the ability of customers' mind reading and convinced them as per need.
Good knowledge about the sector: Knowledge can help anyone to be intelligent. Without having knowledge a man can't work intelligently in any sector, even he or she intelligent in other sectors. Knowledge open best ways for best outputs. It's important to arrange training regularly to develop product marketers knowledge to adapt to new trends and for better performances.
Good leadership: Good leadership is another required quality for a product marketer. For ensuring product's position in the market, marketers have to organize fields, train up the sales team and for other relational works, a good product marketer has to be a good leader.
Innovative: Innovative persons always take new opportunities and discover new technics and get great results. They can see the world in different ways and keep a great role to change the world. Look at Steve Jobs, Co-founder of Apple, a great example of an innovative person.
Curiosity: Curiosity means too many eagerness to learn more. A professional is also a good learner. They can understand everything in deep, so the can also solve any problem's in better ways. Curiosity makes a man wise and expert.
The bottom line: Product marketing is a challenging and innovative work in the business world. Here you have to do everything that's a market need. Keep advanced than your competitors to ensure good positions of your products in the markets.