Brand manager: a complete guide for beginnersAuthor : Mohammad Ali , Founder and CEO of Inventory Software Services
Published : Last Modified :
A brand manager is a business leader whose responsibility is to branding his company, business, products or services.
The company, business or products image or brand depend on branding. Brand managers are responsible for this task. The responsibility of a brand manager is so vast. Products quality maintain, marketing management, consumers resonate, analysis, developing qualities, after all the maintaining all tasks to create a brand or developing the brand image for a company, business or products.
How to be a successful brand manager
To be successful in branding a brand manager has some special qualities.
First I discuss special the qualities of a successful brand manager.
Intellectual and creative: Intellectual and creative is not just two words. Intellectual and creative persons have the ability to works better in any sectors and labels. They can manage all situations positively and has the ability to do something new and get a great result. See the ability of Steve jobs, his intellective leadership and creative activities make a great brand iPhone. In the responsibility of branding, brand managers have to see all the tasks of a company or business activities, analysis and have to plan for developing the brand image.
Strong communication skill: A brand manager has to works with all departments of a company, all label of employees and various types of consumers. So, A brand manager must have a strong ability to communicate with others.
Vast knowledge about the branding area: Without knowledge, it's not possible to work smartly. Vast knowledge opens vast opportunities, increase the confidence label and after all helpful for every type of analysis, task design, and Implementation. To get knowledge about any area training is the easy and initial way, but it's better to have practical experiences in the field or relational sectors.
Ability to manage all situations: All the times are not always favored for any business. Business leaders must have the ability to work any situations. Having confidences in any situations is another good ability of a brand manager.
Inspiration and leadership skill: Inspiring employees regularly is as like as charing them. A great leader can inspire his employees greatly. With full confidence of employees, they give great outputs. Without good leadership, employees may be lazy and can lose their confidence.
Ability to mind reading: Every product or services is for consumers. So, it's important to understand consumers demand, their expected price, how to satisfy their minds, attract them positively, overall band managers have the skill of consumers mind reading.
With having the above special qualities, a good brand manager must have common qualities like honesty, punctuality, hard-working and all the common good qualities.
In the next step, I discuss the works of a brand manager
Ensure products or services quality: The initial and most important thing of branding is to ensure products or services quality. In the competitive era, without quality, a company or business can't go forward for a long time. Products or services quality is the most major part of a sustainable business policy. If consumers are satisfied with your products or services quality they are best branding marketer for your business or company. See the products qualities of Apple, Samsung, and other top brands. Their products quality is the most vital branding policy.
Find the lacks: To develop business branding, great business leaders always find theirs lacks and want to recover as soon as possible. Your lacks are the holes in your business branding, without filling these holes your all efforts may be failed.
Find new opportunities: A great brand manager finds new opportunities and takes the advantages instantly. So, every time his or her business or company one step ahead from his competitors.
Analysis of consumers satisfaction: Without analyzing customers reviews, business leaders can't understand the current positions his products or services and don't determine his next developing steps. So, it's an important task of business to analyze consumers minds about your products, services and their prices.
Analysis of business trendings: Every time consumers lifestyles are changing, with the development of technologies consumers demands, their choices all are changing. To keep your business sustainable for long times, it's important to understand business trendings and keep peace with time.
Ensure the latest technologies: Latest technologies help to ensure best services or product qualities. It also helps to manage your business effectively, helps to reduce your production cost and proper management of your marketing department. Finally, Ensure smartness, the best quality of products and management.
Competitor analysis: Competitors activities, their successful area, their lacks to take the opportunities, overall competitor analyzing regularly giving brand leaders great ideas for their next step planning.
Research: Every good company research regularly and develop new plans for branding better. So, researching is another good element for brand managers.
Make experiments: It's not possible to be always the winner. So, great leaders take maximum preparations by making the experiment. It's also helpful to discover the new opportunities.
Here I discuss simply the working processes of a brand manager. In every part, The brand managers have to do so many tasks to implement.
Want to be a brand manager
If you have the above qualities and willing to do above tasks follow the guidelines to be a brand manager.
Educational qualification: For every good job applier's must has educational qualifications like completing graduation. To be a brand manager, It's better to complete graduation from a business-related field including business management, marketing. But it's possible to be a brand manager from any fields of graduation.
Study more to increase your knowledge: If you are a beginner, study about the brand management. You may take help from the internet, books or from any other sources.
Take training and attend seminars: Training is the best way for beginners to learn about any professional works. If possible take training directly from a professional institute. If it's not possible, anyone can take training from online courses.
Starting a career: After you have prepared for a brand manager, create a good CV and apply online and offline both two ways. Don't hopeless after applying a few companies.
Some brand specialists
Here I give a list of some brand specialist that really inspires the beginners.
Sally Hogshead: CEO of How to Fascinate and New York Times bestselling author. She helps companies to develop messages that persuade and captivate. In age 24, she is an award-winning copywriter in the United States.
Donald Miller: CEO of StoryBrand. He helps more than 3,000 business leaders for branding better.
Karen Kang: CEO of BrandingPays LLC and works with corporate and personal branding company.
Dan Schawbel: Managing Partner of Millennial Branding (a Gen Y research and consulting firm) and bestselling author of Promote Yourself in New York Times and Wall Street Journal.
Simon Mainwaring: Founder and CEO of We First. His book, We First: How brands and consumers use social media to build a better world, the best seller of Amazon, Wall Street Journal and New York Times.